Some art is meant to sit on a shelf, for people to gawk at, ponder and consider, but this isn’t how I envision my work. As a Graphic Designer, my focus is branding: the design system, color palettes, fonts, and cohesive, clean designs. My goal is to make something I am proud of, something conveying a clear message that is pleasing to look at. I design because I want other people to be inspired and create, just as I was.
SproutPacks is the eco-friendly lunch solution that adapts and changes over time, just like you do. It is the amalgamation of everything I hold dear in this world: color, whimsy, organization, design, fun, and functionality. Every piece is carefully crafted to fit the brand standards, and flow from product, to storefront, to purchase. Sproutpacks is a new, sustainable, and customizable take on the classic lunch scenario, allowing customers to find joy in a somewhat monotonous process. From posters to website, lunch box to lunch bag, brand guide and pattern collection, Sproutpacks is an outpour of my love for branding and communication design.
the full exhibition
sproutpacks logos and variations to be used in any situation
product mockups, used in website UI, posters, brand guides, and to display patterns.
promotional posters explaining product features
comprehensive brand guide outlining the logos, colors, messaging, and purpose behind sproutpacks
sproutpacks website, showing off the different pattern and color options, account features, and unique return and recycle policy for optimal sustainability.
small print materials to accompany physical products created
physical products created for the exhibition
card packs and sticker sheets created as products to sell in a post-exhibition pop-up shop.
